5 Things Universities Should Start Teaching Marketing Students

How much did you learn about digital marketing in your college career? Research shows that students who graduated before 2013 may not have learned enough. There is a sizable gap between the marketing skills taught in schools and those required in today's marketplace. Below are five subjects we believe universities should teach their marketing students. Related: Solving the case of the perfect resume Content marketing Content marketing is still one of the latest fields added to the marketing department. To be a good content marketer, you need to have a variety of skills: strong writing, efficient time management, solid analytical chops, and strategic planning, just to name a few. Content marketing uses various digital tools and software to produce, collaborate on, publish, promote and measure content. It's a deep stack! What makes content marketing interesting to practitioners is that it's an attractive combination of creative and analytical skills. It requires the ability to analyze different situations, understand objectives, discover trends, and develop custom writing skills. This balance of art and science can be challenging to those who specialize heavily on either side, so it pays to be well-rounded. Digital analytics It's shocking to think how many marketing students are not taught digital analytics in their courses. In today's world, the best marketing strategies are based on data. As marketing shifts from product centricity to customer centricity, marketing professionals should know how to monitor customer behaviors and make decisions with that data. The big players in digital analytics today are: Kissmetrics Heap Analytics Google Analytics With a little practice on these services, you can easily learn how to track basic goals, page views, and conversion events. New marketers should be ready to measure, test and optimize their efforts using insights from these services and other sites like Optimizely and Unbounce. Search engine optimization Google processes over 40,000 queries per second, translating to more than 3.5 billion searches every day. Increasingly, customers are identifying their own needs and turning to the web for research, reviews, and purchases. Despite this, traditional colleges have not been proactive in teaching marketing students how to target audiences through search. Many lecturers are still teaching the traditional methods of marketing and advertising, reminiscing about the heady days of highway billboards and TV ads. And while there's certainly something to be said in defense of the fundamentals, marketing students are graduating without the skills they'll actually be using every day. A working knowledge of search engine marketing is vital for today's marketers—and it should start in the classroom. Having students create a digital marketing blog is a great way to have students practice SEO. Social community building Relationships are critical to the success of any brand. Regardless of the size, industry or revenue, building relationships should be a high priority for every business. Our relationships have a strong impact on our reputation, our mindshare, and our bottom line. With the growth of social media, it's now even more important to build strong online relationships. However, many universities haven't caught up, focusing instead on old-school tactics (no pun intended). And while social media might feel intuitive to many students today, managing a large public community is a whole new ballgame. Email marketing Email is an established pillar of online marketing. Even though it's been around longer than many digital marketing specialties, it still remains an effective way to nurture and convert potential prospects into paying customers. Knowing this, why not create email-centric classes for marketers? Students could focus on the art of crafting a compelling subject line. The curriculum could incorporate case studies on successful email campaigns, teach students how to use form fields, and emphasize the beauty of brevity. The skills required for email marketing—strong copywriting, effective A/B testing—can be applied across a variety of digital marketing strategies. So, what do you think? Did your college days prepare you for the fast-paced modern world of online marketing? What do you wish you'd learned in school? Leave a comment below, or give us a shout on Facebook or Twitter. Lucidpress can't teach you everything, but it can make graphic design simple for students. Learn more about using Lucidpress for education here.

Unit 9 - Gpo Planning Scenario Assignment - 801 Words

Hello I am the IT Administrator, I will be help you answer your questions dealing with software deployment. 1. What is Group Policy? Group Policy can be used to install, upgrade, patch, or remove software applications when a computer is started, when a user logs on to the network, or when a user accesses a file associated with a program that is not currently on the user’s computer. 2. What is Repackaging Software? It is taking a snapshot of a clean computer system before the application is installed, installing the application as desired, and taking a snapshot of the computer after the application is installed. A clean computer system is defined as a system with no other applications installed and only those service packs, hot†¦show more content†¦Software restriction policies are designed to identify software and control its execution. In addition, administrators can control who will be affected by the policies. 5. What about Configuring Software Restriction Rules? The functionality of software restriction policies depends on the rules that identify software, followed by the rules that govern its usage. When a new software restriction policy is created, the Additional Rules subfolder is displayed. This folder allows you to create rules that specify the conditions under which programs can be executed or denied. The rules that are applied can override the Default Security Level setting when necessary. 6. What does Network zone rules do? It can control from a specified zone, such as a local computer, a local intranet, trusted sites, restricted sites, or the Internet. This type of rule can be applied to allow only Windows Installer packages to be installed if they come from a trusted area of the network. For example, an Internet zone rule could restrict Windows Installer packages from being downloaded and installed from the Internet or other network locations. 7. What about application install, how to set this? The package is set to Assigned, the Install This Application At Logon option is available. This option allows the application to be installed immediately, rather than advertised on the Start menu. If users have slow links between theirShow MoreRelatedBritish Telecom Case Study.5136 Words   |  21 Pagesrequirements of people increases, British Telecommunication (BT) has a leading corresponding growth in the size and number of information processed. Therefore, the genuine analyses on BT are required for such an important and strategic company. In that assignment, we followed the Systems Design approach which includes analysing the components of the system, brainstorming the alternatives to improve the processes and implementation of the preferred solution. First of all, we presented some information onRead MoreProject Management9882 Words   |  40 PagesProject with all its parts in Unit 10. You will deliver drafts of some parts of the Capstone Project at different times throughout the course so you can receive feedback from your instructor. Please see the Syllabus for a full schedule of due dates. 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Essay on Lears Character in William Shakespeares Play

Lears Character in William Shakespeares Play The view of Lear being bent on his own destruction from the beginning of the play is an acceptable claim. The way he begins in the play, dividing up his country for his daughters, in essence, this spelt disaster. Unlike other renaissance dramatists, who used ‘mad scenes’ for comic use, Shakespeare seems intent on displaying madness in a more sinister portrayal. In favour of the claim, much can be said. In his thought process of dividing up his kingdom, it would appear, that nothing went through his mind to make him question what he was†¦show more content†¦The behaviour of Lear with his followers differs throughout the novel. To begin with, his devout followers such as Kent and Gloucester, pious and virtuous to the king, as were the masses which served him. But as the play progresses, he loses his masses, because he loses his crown. But, throughout the novel, Kent remains loyal to the king. Lear behaves (laddish) with his knights, they go out and hunt: spend all day out in the country, and return demanding Food and care. Such childlike behaviour is this, that Goneril has an outburst at her father, she says; â€Å"Men so disordered †¦that this, our court†¦ Shows like a riotous inn† =================================================================== Goneril then says; â€Å"†¦epicurism and lust Makes it more like a tavern or a Brothel† Anchoring the facet that Lear, with his knights is childish. Goneril speaks her mind of what Lear, claiming the manner of the knights, and indeed her father, resemble that of a brothel. Lear claims outrage at his daughter, curses, and leaves for Regan’s residence. This shows Lear in a very bad light, although being the king. He shows no maturity or leadership, he is simply one of the lads. 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Study of Uber - Marketing Consumer Behavior

Question: Discuss about theMarketing Consumer Behaviorfor Uber. Answer: Introduction Uber can be considered a revolution in the transport industry (DMN 2016). Earlier booking taxi could not be imagined sitting at home and that to in an effective price. The customer can track the ride and will be get an idea about the price beforehand. The report will mainly look into the marketing strategy by Uber and the segmentation, targeting and positioning stagey by Uber. The evaluation of the strategies will help the reader get an idea about the actions that has helped Uber get a strong position in the market Segmentation, Targeting and Positioning For Uber, the employees and the customers both need segmentation. The private car owners can tie up with the Uber to gain business and providing the private cars (Dupre 2016). On the other hand, the customers need to be segmented as well depending on the taste and the preference of the customers. Thus, it is beneficial for the business of Uber to get better business form two types of groups. Uber took the help of lifestyle and psychological segmentation. The customer will be able to get an idea about the fare beforehand so they will be able to decode to take the trip or not. Moreover, the contact details of the driver is an added advantage for the customers as they will feel secured as they track the driver. The target customers for Uber will be the people who are working and are in urgent need of transport (Fitzsimmons 2016). They target the customers by giving various discounts, coupons, offers and cash back in the account. With more number of rides, they ca receive the offers. The working class is main targets. Uber is considered to be more efficient than the normal taxi service and can be booked easily with the help of the app in their smartphones. To position the product by Uber, some factors of the 4Ps are taken into consideration. As the urban people are in more need of the instant transport, hence, the placing of the products is done in the urban areas (Friedman 2016). In addition to this, the pricing of the cabs are relatively lesser than the normal cabs available in the street. However, during the peak times, there is surge pricing that make the cars available on road. The main aim of surge pricing is to help people get the cabs even during hours but by paying some extra amount of money. Marketing Strategy Word of Mouth Uber believes in word of mouth strategy (Iyer 2016). It gives out offer, coupons and discounts mainly to attract the people. In addition to this, they have sponsored a number of events (Knight 2016). They feel that rather than innovating new products that will be technologically sound, it is better to work within the people. Once the people will come to know more about Uber, they will try to experience the services themselves. In this way, Uber may not have to innovate new products but the old products will be regenerated within the public (Patriot League 2016). Referral Uber gives an offer that every individual will get addition discounts, if they refer their friends, relatives and family members to use Uber (Somerville and Levine 2016). They get a code using which they will be able to get free rides. On the other hand, the person who is using the service for the first time, will also get an offer in their first rise if they use the code given by an old customer. Uber may not have any ways to generate new products as it is mainly based on driving services but the system of referring has earned much applause. The customers are mainly attracted by the offers and discounts they get. Success The main success that has been achieved by Uber is it helps the people in gaining business as well as serve the customers. The normal people, who have might not have thought of business till now can give their cars on rent for plying by Uber. On the other hand, the commuters will not have to go out to book the cabs. Effective pricing strategy has also help the company get success in the business Recommendations The company has taken into consideration various ways that will help them to gain success in the market. However, it is being recommended that Uber should put a check on the surge pricing and the availability of cabs. Surge pricing is at times quite high the normal people might not be able to able to get a ride. As the cabs are mainly for the common people, hence, the availability of the cab should be more without the surge pricing. At times, the surge pricing is as high as thrice the normal price. In such situation, it is not possible for people with tight budget to avail the services. It has also been recommended that Uber should start the service where the individuals could avail the ride without the driver. It will be easier for the people, who are coming to place a tourist and want to go around the city all by themselves. The services could be made available by taking the charge on hourly basis. The individual can pay the price with cash or other methods like paying thorough various virtual wallets. In addition to this, similar kinds of services should be implemented but with the driver. People who are new to the city but want to take a ride around, the rental services with driver will help them. Conclusion After going though the strategies of Uber, it can be said that it has been able to condition the minds of the customers well. The coupons and the discounts have been able to attract more customers. On the other hand, the strategy of the company to attract the customers through word of mouth and referrals has proved fruitful. The customers are attracted to the offer and the discount and the coming forwards to avail the services themselves References DMN, 2016.How Uber Won The Rideshare Wars and What Comes Next. [online] DMN. Available at: https://www.dmnews.com/marketing-strategy/how-uber-won-the-rideshare-wars-and-what-comes-next/article/518825/ [Accessed 9 Oct. 2016]. Dupre, E. 2016.The Era of 'Man and Machine' Marketing. [online] DMN. Available at: https://www.dmnews.com/agency/the-era-of-man-and-machine-marketing/article/526429/ [Accessed 9 Oct. 2016]. Fitzsimmons, C. 2016.'Super is being Uber-ised': tech-focused super product called Spaceship to target millennials. [online] The Sydney Morning Herald. Available at: https://www.smh.com.au/money/investing/techfocused-super-fund-called-spaceship-to-target-millennials-20160913-grfay9.html [Accessed 9 Oct. 2016]. Friedman, R. 2016.Meet the Disrupt SF 2016 speakers andjudges. [online] TechCrunch. Available at: https://techcrunch.com/2016/09/09/meet-the-disrupt-sf-2016-speakers-and-judges/ [Accessed 9 Oct. 2016]. Iyer, V. 2016.The Best Laid Marketing Plans. [online] strategy+business. Available at: https://www.strategy-business.com/blog/The-Best-Laid-Marketing-Plans?gko=427f5 [Accessed 9 Oct. 2016]. Knight, S. 2016.How Uber conquered London | Sam Knight. [online] the Guardian. Available at: https://www.theguardian.com/technology/2016/apr/27/how-uber-conquered-london [Accessed 9 Oct. 2016]. Patriot League, 2016.Patriot League Names Morgan Uber as Patriot League Network Correspondent. [online] Patriot League. Available at: https://www.patriotleague.org/news/2016/9/26/GEN_0926163359.aspx?path=general [Accessed 9 Oct. 2016]. Somerville, H. and Levine, D. 2016.Lyft's nice-guy strategy leaves it struggling to catch Uber. [online] Reuters. Available at: https://www.reuters.com/article/us-lyft-ubertech-idUSKCN0XI0G2 [Accessed 9 Oct. 2016].