Environmental Law Free Essays

string(111) a variable fiscal punishment of ? 38,500 for a water contamination occurrence because of poor site maintenance. AN INTRODUCTION TO ENVIRONMENTAL LAW James Maurici, Landmark Chambers Introduction 1. This discussion will take a gander at: I. What is ecological law? ii. We will compose a custom paper test on Natural Law or on the other hand any comparable theme just for you Request Now The wellsprings of ecological law iii. Some key ideas in natural law: the preparatory standard, the polluter pays, open investment and access to ecological equity iv. A prologue to the fundamental regions of ecological law: a. air quality b. environmental change c. polluted land d. clamor e. ecological allowing f. squander g. ater h. nature preservation I. annoyance j. ecological effect evaluation k. vital natural appraisal l. Arrive at v. Some ongoing significant natural cases. 2. Further perusing: the best prologue to the subject is the amazing Bell McGillivray, Environmental Law (OUP, seventh ed. , 2008). What is natural law? 3. There is no concession to what natural law is. This is a wellspring of perpetual (scholastic) banter. 4. What is the â€Å"environment†? Some lawful definitions †¦ I. S. (2) of the Environmental Protection Act 1990 (â€Å"the EPA 1990†) â€Å"The â€Å"environment† comprises of all, or any, of the accompanying media, to be specif ic, the air, water and land; and the mode of air incorporates the air inside structures and the air inside other regular or man-made structures above or subterranean. † ii. Ecological Management Standard ISO 14001 â€Å" †¦ air, water, land, normal assets, greenery, fauna, people and their interrelationship †¦Ã¢â‚¬ ; iii. See additionally Annex I to the Aarhus Convention, of which all the more later †¦ 1 5. A â€Å"new† subject, immature? see â€Å"Maturity and procedure: beginning a discussion about natural law scholarship† Fisher, Lange, Scotford and Carlarne, J. Env. L. (2009) 21(2), 213-250. Essential inquiries regarding ecological law: I. Christopher Stone, â€Å"Should Trees Have Standing? : Towards Legal Rights for Natural Objects† (1972) Southern California LR 450-501; ii. Wild Law? The term â€Å"wild law† was first authored by Cormac Cullinan, a legal counselor situated in Cape Town, South Africa (Wild Law: A Manifesto for Earth Justice, Green Books, Totnes, Devon, 2003): see http://www. ukela. organization/rte. asp? d=5 and â€Å"On slight ice †Could ‘wild laws’ securing all the Earth’s people group †including creatures, plants, waterways and biological systems †spare our normal world? â€Å", by Boyle and Elcoate (The Guardian, 8 November 2006) †the thought is â€Å"Fish, trees, new water, or any components of nature, †¦ having lawful rights† which can be vindicated by nearby networks (http://www. gatekeeper. co. uk/condition/2006/nov/08/ethicalliving. society). Natural law has numerous perspectives: I. Private law: tort †particularly disturbance (open and private), and furthermore property law; ii. Open law †state guideline: a. Setting measures: water quality, air quality; b. equiring authorisation of exercises †town arranging, ecological allowing; c. Endorsing systems to be completed †EIA, SEA; †nature d. Recognizing a rea or species that must be ensured preservation, Sites of Special Scientific Interest (â€Å"SSSIs†), the Green Belt, AONBs and so forth; e. Restricting exercises †fly tipping; f. Making common obligation †defiled land system (see beneath); the Environmental Liability Directive 2004/35 executed by the Environmental Damage (Prevention and Remediation) Regulations 2009 (http://www. defra. gov. uk/condition/strategy/obligation/) and so on iii. Criminal law: ecological wrongdoing: a. Various offenses in numerous Acts; b. Condition Agency (in the past National Rivers Authority) v Empress Car Co [1999] 2 A. C. 22: obscure individual opened the unlockable tap of a diesel tank kept by Empress in a yard which depleted legitimately into a stream, with the outcome that the substance of the tank flooded and depleted into the river’s waters. Empress’s conviction for causing harmful, poisonous or contaminating issue to enter controlled waters in opposition to the Water Resources Act 1991 s. 85(1) on an indictment brought by the NRA maintained by HL; 6. 7. 2 c. See the Environment Agency’s indictment control: http://www. nvironmentagency. gov. uk/business/444217/444661/112913/? version=1lang=_e d. Another methodology: The Regulatory Enforcement and Sanctions Act 2008 (â€Å"RESA 2008†) †principle arrangements brought into power 1 October 2008. The Act enables Government to give controllers, including neighborhood specialists, the Environment Agency, Natural England, English Heritage, the Countryside Council for Wales and others scope of new requirement powers (called â€Å"civil sanctions†). The Act was a reaction to an audit by Richard Macrory1 that censured the overwhelming dependence of most zones of guideline on criminal approvals. The common approvals acquainted are expected with give controllers an option in contrast to arraignments and formal alerts. The expectation is that the new endorses will make a progressively proportionate administrative structure, and decrease the authoritative weight for controllers and organizations the same. 1. The common authorizations made by RESA 2008 include: a. fixed financial punishments in regard of important offenses (ss. 39-41); b. optional necessities which may incorporate variable money related punishments, consistence prerequisites, and reclamation necessities (ss. 42-45); c. top notification, which deny a controlled individual from carrying on a specific movement (ss. 46-49); d. authorization endeavors, whereby controlled people maintain a strategic distance from the impacts of other common approvals by attempted to take certain activities (s. 50). 2. The genuine plans for these common authorizations are to be made by the applicable government offices in regard of the issues falling inside their individual capabilities. RESA 2008 basically gives the legal premise to such requirement systems. In the ecological setting, the Environment Agency and Natural England are the first to be given powers under RESA. The Environmental Civil Sanctions (England) Order 2010 and the Environmental Sanctions (Misc. Alterations) (England) Regulations 2010 have now been laid before Parliament. The Welsh Assembly Government is drawing up co-ordinated auxiliary enactment in Wales to stretch out common authorizing forces to the Environment Agency in Wales. 3. The Environment Agency public statement on 3 February 2010 says â€Å"The Environment Agency will counsel business from 15 February 2010 to help shape how the new powers will be implemented†. The Orders give further detail fair and square of the punishments to be accommodated: 1 R Macrory â€Å"Regulatory Justice: Making Sanctions Effective† Cabinet Office November 2006 3 4. 5. 6. 7. a. Comparable to fixed financial punishments, the degree of punishment is set at between ? 100 †? 300 (Para. 3, Sch. 1); b. Corresponding to variable money related punishments, no most extreme level is set by the RESA 2008, spare that where the offense is triable just immediately, the punishment must not surpass the greatest sum for that fine (Para. 4, Sch. 2). A model case in the DEFRA meeting proposes a variable financial punishment of ? 38,500 for a water contamination occurrence because of poor site upkeep. You read Natural Law in class Papers The Environmental Civil Sanctions (England) Order 2010 however sets a greatest constraint of ? 250,000. RESA 2008 gives that the controller may just force a money related punishment in regard of an applicable offense where it is â€Å"satisfied past sensible doubt† that the subject of the punishment has submitted the important offense (s 39(2); s. 42(2)). Both fixed and optional money related punishments are to be forced by the administration of a â€Å"notice of intent† to force a punishment, which bears the subject of the punishment a chance to make portrayals to the controller. On the off chance that the individual neglects to persuade the controller that the punishment ought not be given (or maybe that the measure of the punishment ought to be decreased), the controller will at that point issue a last notification requiring the installment of a punishment. Where a fixed or variable financial punishment is forced on an individual, or when a notification of goal is served, criminal procedures can't be taken in regard of that individual (ss 41, 44). All things considered, the money related punishment is proposed to supplant the criminal offense. Stop sees are sees given by a controller with the goal of denying an individual from carrying on a specific action until the means pecified in the notification have been taken. They can be forced where the controller sensibly accepts that an action (directly happening or liable to happen) is causing, or presents a noteworthy danger of causing, genuine mischief to human wellbeing, the earth, and the money related premi ums of purchasers, and the controller sensibly accepts that the movement as continued includes or is probably going to include the commission of an applicable offense (s 46(4)). People getting a last notification, or a stop notice, have a privilege of advance. That privilege of claim must permit the subject of the punishment to challenge the choice on (in any event) the accompanying bases †see RESA 2008: a. That the choice to force the punishment depended on a blunder of reality; b. That the choice wasn't right in law; 4 c. That the choice was outlandish (and on account of variable punishments, that the measure of the punishment was irrational); d. Corresponding to stop sees just, that the individual has not submitted the offense and would not have submitted the offense if the stop notice was not served. 8. In the same way as the other common authorizes, the intrigue is made to the new Regu

New Forest Coastline Free Essays

The New Forest coastline is arranged between the Dorset fringe and the Southampton Water on the south-west bank of Britain. It is part into three fundamental territories and is overseen mostly by the New Forest District Council yet additionally different gatherings. The three regions are, Christchurch Bay, Western Solent, and Southampton Water. We will compose a custom exposition test on New Forest Coastline or then again any comparative theme just for you Request Now There is a major issue that influences this coastline. The precipices on the coast are gradually being disintegrated, and the low-lying zones should be shielded from waterfront flooding. Normal scenes and untamed life environments should be ensured for individuals who need to work and visit the regions. This issue pulls in a ton of enthusiasm from all the committees who attempt to choose what framework and type of assurance ought to be utilized. Physical Features Human Land-use The coastline is fixed with numerous landforms and the land encompassing the territory is utilized by people for different exercises. Christchurch Bay among Highcliffe and Hurst Spit has exceptionally restricted shingle sea shores on its coastline and is supported by precipices that are up to 30m in stature. These precipices are for the most part made of sand and mud and are dependent upon disintegration and in certain spots the bluffs have withdrawn up to 60m more than 25 years. Indeed, even developed territories are presented to waterfront flooding and once in a while experience mudflows and landslips. Hurst Spit itself is powerless against the disintegration of the ocean in the wake of having been penetrated more than quite a while. The territory is utilized primarily for settlement and numerous towns have been developed along the coast which are all at risk for flooding and additionally falling. The Western Solent between Hurst Spit and Calshot is somewhat unique to Christchurch Bay. This territory is loaded with beach front swamps with a ton of untamed life and creature natural surroundings. This zone is low-lying and subsequently there is a significant danger of flooding, particularly when there are elevated tides and substantial downpour. There are likewise two waterway estuaries from the Lymington River and the Beaulieu River. This region is utilized for vessel building and fix yet additionally for recreational cruising. Southampton Water is arranged between the towns of Calshot and Redbridge. There are coast bogs and intertidal regions with an incredible nature and untamed life esteem. The region is in danger from water contamination brought about by local sewage and modern waste. This previous waterway estuary has been currently evolved and is utilized for significant industry including oil refining and there is additionally a force station. The remainder of the region is utilized for lodging. Why we Need a Coastal Management System There is a major requirement for a waterfront the executives framework. Human action has impacted the region on the grounds that the landscape and recreational exercises and potential pull in numerous guests and occasion producers. Numerous others emigrate there in light of the fact that it gives an alluring situation to live, work and resign. The coastline gets more cash for local people as â€Å"foreigners† and in this way without the coastline numerous individuals would have no wellspring of pay. Be that as it may, human action gives a specific measure of weight which takes steps to change the coastline and its characteristic environmental equalization. Aside from human variables physical components cap happen additionally impact the coastline’s shape. Waves, Currents, groundwater, developments and enduring considerably affect the state of the coastline and human action †this must be to be considered when choosing the board proposition for the coast. Activity taken by the Local Authority The neighborhood authority has done a great deal of work including the coastline and now should set up an administration plan to stop numerous dangers. Over different years numerous assurance strategies have been utilized. Solid ocean dividers were worked to secure the bluffs; anyway it has been demonstrated that really ingest the wave vitality as opposed to reflecting it. They are likewise a blemish. Crotches have additionally been presented in the framework and they stop the development of material along sea shores just as enlarging them. Low-lying territories have been ensured by dykes and flood dividers, anyway a few people have proposed that beach front flooding should happen as a characteristic occasion regardless of whether property is in danger. There have additionally been endeavors to secure untamed life zones and feathered creature asylums. Their Objectives The New Forest District Council have numerous goals and some are a higher priority than others, including: 1. The coast should be secured in light of the fact that numerous properties are lined on the bluff edges and there is a major danger of them crumbling. 2. Regions of significant worth should be secured as they pull in voyagers and get more cash for local people and the board so they can without much of a stretch bear to ensure the remainder of the coastline. 3. The scene is significant as it likewise gets more travelers with its regular excellence of which ought to be ensured. 4. Contamination should be forestalled so any kind of insurance doesn’t become dissolved by corrosive downpour and furthermore to improve the personal satisfaction and the water that goes into the towns. 5. The coasts’ economy should be perceived so it very well may be kept up and the social elements of the coast can occur. 6. Collaboration is significant between everybody from the neighborhood boards to the business proprietors. 7. Open mindfulness should be improved to tell individuals where they stand and what risk they are in. 8. Recorded angles needs to ensured in light of the fact that they are a significant piece of history, this isn't significant. 9. Creating standards for the improvement of the coast is significant for future vents and crises. 10. The least significant is recreational exercises as these should be possible in numerous different spots. Elective Suggestions There are some other manners by which the coastline can be secured. On the coast numerous things can be utilized for assurance. A recurved ocean divider can mirror the waves and push them retreat to the ocean. Tear rap are huge stones utilized on the coast to ingest the wave vitality and scatters it. Gabions are utilized to retain a portion of the wave vitality and stop disintegration as do wooden revetments. To choose what to utilize we would utilize money saving advantage examination which would permit us to utilize our cash. Step by step instructions to refer to New Forest Coastline, Papers

Pain Consultants Essay Example for Free

Torment Consultants Essay Torment, as expressed by Kozier, is viewed as the fifth fundamental sign in evaluating a patient’s in general wellbeing. Additionally, torment is whatever the patients says it is, henceforth, one can't assess torment just by essentially taking a gander at the patient, since torment is relative, it is emotional. Agony is a significant angle that many will in general disregard in view of torment being bearable on occasion, yet its evaluation is basic to the human services group to guarantee that the patient is agreeable in any event, over the span of their sickness and to maintain a strategic distance from inconveniences. As per Bullock, agony can be characteristic of complexities, for example, disease or irritation, tissue rot among others. Therefore, torment the board has taken on the following level in reducing or in any event, dispensing with a patient’s torment. The Pain Consultants of Atlanta or PCA means to furnish help with discomfort to patients with the utilization of exact and cutting edge gear. The specialists behind PCA, who are all agony the board authorities, accept this is a natural need, and that individuals encountering torment are not equipped for going about with their exercises of day by day living, blocking the ordinariness of their lives. The specialists who make up the PCA are all board ensured anesthesiologists, and they utilize a fluoroscopy to ensure exactness and security for all, most particularly in doing systems, for example, epidural steroid infusions, discogram, lumbar thoughtful blockage, among others. Their facilities can be found at The Macquarium Suite, The Piedmont Hospital, Piedmont Fayette Hospital, Decatur, and Stockbridge. As a pleased representative of this esteemed foundation, I partake in the client’s medicinal services evaluation by setting up the customer before meeting. I take the pulse and other patient indispensable signs, and make them agreeable before they see the specialist. The medicinal services industry is probably the best business on the planet. You get the chance to feel the advantages of thinking about wellbeing conditions and the fulfillment you get when the patients thank you is all that could possibly be needed to get you as the day progressed, what more in the event that you help in stopping their agony.

5 Things Universities Should Start Teaching Marketing Students

How much did you learn about digital marketing in your college career? Research shows that students who graduated before 2013 may not have learned enough. There is a sizable gap between the marketing skills taught in schools and those required in today's marketplace. Below are five subjects we believe universities should teach their marketing students. Related: Solving the case of the perfect resume Content marketing Content marketing is still one of the latest fields added to the marketing department. To be a good content marketer, you need to have a variety of skills: strong writing, efficient time management, solid analytical chops, and strategic planning, just to name a few. Content marketing uses various digital tools and software to produce, collaborate on, publish, promote and measure content. It's a deep stack! What makes content marketing interesting to practitioners is that it's an attractive combination of creative and analytical skills. It requires the ability to analyze different situations, understand objectives, discover trends, and develop custom writing skills. This balance of art and science can be challenging to those who specialize heavily on either side, so it pays to be well-rounded. Digital analytics It's shocking to think how many marketing students are not taught digital analytics in their courses. In today's world, the best marketing strategies are based on data. As marketing shifts from product centricity to customer centricity, marketing professionals should know how to monitor customer behaviors and make decisions with that data. The big players in digital analytics today are: Kissmetrics Heap Analytics Google Analytics With a little practice on these services, you can easily learn how to track basic goals, page views, and conversion events. New marketers should be ready to measure, test and optimize their efforts using insights from these services and other sites like Optimizely and Unbounce. Search engine optimization Google processes over 40,000 queries per second, translating to more than 3.5 billion searches every day. Increasingly, customers are identifying their own needs and turning to the web for research, reviews, and purchases. Despite this, traditional colleges have not been proactive in teaching marketing students how to target audiences through search. Many lecturers are still teaching the traditional methods of marketing and advertising, reminiscing about the heady days of highway billboards and TV ads. And while there's certainly something to be said in defense of the fundamentals, marketing students are graduating without the skills they'll actually be using every day. A working knowledge of search engine marketing is vital for today's marketers—and it should start in the classroom. Having students create a digital marketing blog is a great way to have students practice SEO. Social community building Relationships are critical to the success of any brand. Regardless of the size, industry or revenue, building relationships should be a high priority for every business. Our relationships have a strong impact on our reputation, our mindshare, and our bottom line. With the growth of social media, it's now even more important to build strong online relationships. However, many universities haven't caught up, focusing instead on old-school tactics (no pun intended). And while social media might feel intuitive to many students today, managing a large public community is a whole new ballgame. Email marketing Email is an established pillar of online marketing. Even though it's been around longer than many digital marketing specialties, it still remains an effective way to nurture and convert potential prospects into paying customers. Knowing this, why not create email-centric classes for marketers? Students could focus on the art of crafting a compelling subject line. The curriculum could incorporate case studies on successful email campaigns, teach students how to use form fields, and emphasize the beauty of brevity. The skills required for email marketing—strong copywriting, effective A/B testing—can be applied across a variety of digital marketing strategies. So, what do you think? Did your college days prepare you for the fast-paced modern world of online marketing? What do you wish you'd learned in school? Leave a comment below, or give us a shout on Facebook or Twitter. Lucidpress can't teach you everything, but it can make graphic design simple for students. Learn more about using Lucidpress for education here.

Unit 9 - Gpo Planning Scenario Assignment - 801 Words

Hello I am the IT Administrator, I will be help you answer your questions dealing with software deployment. 1. What is Group Policy? Group Policy can be used to install, upgrade, patch, or remove software applications when a computer is started, when a user logs on to the network, or when a user accesses a file associated with a program that is not currently on the user’s computer. 2. What is Repackaging Software? It is taking a snapshot of a clean computer system before the application is installed, installing the application as desired, and taking a snapshot of the computer after the application is installed. A clean computer system is defined as a system with no other applications installed and only those service packs, hot†¦show more content†¦Software restriction policies are designed to identify software and control its execution. In addition, administrators can control who will be affected by the policies. 5. What about Configuring Software Restriction Rules? The functionality of software restriction policies depends on the rules that identify software, followed by the rules that govern its usage. When a new software restriction policy is created, the Additional Rules subfolder is displayed. This folder allows you to create rules that specify the conditions under which programs can be executed or denied. The rules that are applied can override the Default Security Level setting when necessary. 6. What does Network zone rules do? It can control from a specified zone, such as a local computer, a local intranet, trusted sites, restricted sites, or the Internet. This type of rule can be applied to allow only Windows Installer packages to be installed if they come from a trusted area of the network. For example, an Internet zone rule could restrict Windows Installer packages from being downloaded and installed from the Internet or other network locations. 7. What about application install, how to set this? The package is set to Assigned, the Install This Application At Logon option is available. This option allows the application to be installed immediately, rather than advertised on the Start menu. If users have slow links between theirShow MoreRelatedBritish Telecom Case Study.5136 Words   |  21 Pagesrequirements of people increases, British Telecommunication (BT) has a leading corresponding growth in the size and number of information processed. Therefore, the genuine analyses on BT are required for such an important and strategic company. In that assignment, we followed the Systems Design approach which includes analysing the components of the system, brainstorming the alternatives to improve the processes and implementation of the preferred solution. First of all, we presented some information onRead MoreProject Management9882 Words   |  40 PagesProject with all its parts in Unit 10. You will deliver drafts of some parts of the Capstone Project at different times throughout the course so you can receive feedback from your instructor. Please see the Syllabus for a full schedule of due dates. 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The  Group’s regional delivery centres provide full service regional coverage across our operating time zones helping to drive lower unit costs, improve quality and lower  risk. Our business risk profile improved, with a continuing shift to investment-grade clients and shorter tenor Trade Finance, and greater earnings diversification across products and geographies. Combined withRead MoreTransforming Total Sales into Net Profits51271 Words   |  206 PagesTransforming Total Sales into Net Profits V iable ision Transforming Total Sales into Net Profits Gerald I. Kendall, PMP Copyright  ©2005 by Gerald I. Kendall ISBN 1-932159-38-X Printed and bound in the U.S.A. Printed on acid-free paper 10 9 8 7 6 5 4 3 2 1 Library of Congress Cataloging-in-Publication Data Kendall, Gerald I. Viable vision : transforming total sales into net profits / by Gerald I. Kendall. p. cm. Includes bibliographical references and index. ISBN 1-932159-38-X (pbk.Read MoreAnnotated Bibliography: Plagiarism39529 Words   |  158 Pagesthought (see Lewis et al., 2011). Moreover, as these and other authors report, academic plagiarism even when discovered, often goes unsanctioned (Bartlett and Smallwood, 2004; Kock, 1999). This situation Corresponding author: Belinda Luke, QUT, GPO Box 2434, Brisbane, 4001, Australia Email: b.luke@qut.edu.au 448857ORG0010.1177/1350508412448857Luke and KearinsOrganization 2012 Article Downloaded from org.sagepub.com at FLORIDA INTERNATIONAL UNIV on January 20, 2013 2 Organization 0(0) implicates

Essay on Lears Character in William Shakespeares Play

Lears Character in William Shakespeares Play The view of Lear being bent on his own destruction from the beginning of the play is an acceptable claim. The way he begins in the play, dividing up his country for his daughters, in essence, this spelt disaster. Unlike other renaissance dramatists, who used ‘mad scenes’ for comic use, Shakespeare seems intent on displaying madness in a more sinister portrayal. In favour of the claim, much can be said. In his thought process of dividing up his kingdom, it would appear, that nothing went through his mind to make him question what he was†¦show more content†¦The behaviour of Lear with his followers differs throughout the novel. To begin with, his devout followers such as Kent and Gloucester, pious and virtuous to the king, as were the masses which served him. But as the play progresses, he loses his masses, because he loses his crown. But, throughout the novel, Kent remains loyal to the king. Lear behaves (laddish) with his knights, they go out and hunt: spend all day out in the country, and return demanding Food and care. Such childlike behaviour is this, that Goneril has an outburst at her father, she says; â€Å"Men so disordered †¦that this, our court†¦ Shows like a riotous inn† =================================================================== Goneril then says; â€Å"†¦epicurism and lust Makes it more like a tavern or a Brothel† Anchoring the facet that Lear, with his knights is childish. Goneril speaks her mind of what Lear, claiming the manner of the knights, and indeed her father, resemble that of a brothel. Lear claims outrage at his daughter, curses, and leaves for Regan’s residence. This shows Lear in a very bad light, although being the king. He shows no maturity or leadership, he is simply one of the lads. Subsequent to this argument with Goneril, Lear bears a grudge on his daughter, and shows utmost maturity when saying farewells, as he curses his daughter.Show MoreRelatedKing Lear and the Genre of Tragedy Essay960 Words   |  4 Pagestragedy is a genre typically defined as a play that deals with a series of events that lead to the downfall of the hero. Written between 1604 and 1606, ‘King Lear’ falls into the genre of tragedy, depicting the destruction and downfall of the main character (Abrams). The play centres on Lear, an aging king who, in his retirement, decides to di vide his kingdom between his three daughters while retaining the title and privileges of being king. However, King Lear’s actions lead to the destruction of hisRead MoreTheme Of Madness In King Lear976 Words   |  4 Pagessympathy, and confusion. 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Aren’t they all the same story to some extent? As Lindsay Smith writes, â€Å"Many Shakespeare plays, like most typicalRead MoreHamlet, By William Shakespeare886 Words   |  4 PagesHamlet, Macbeth, Othello: William Shakespeare’s most well-known plays are also his most recognizably Christian; set in predominantly Christian Europe, these plays are often peppered with biblical allegories and allusions, making myriad references to angels, demons , God, and everything else in-between. King Lear, set in pagan, pre-Christian England, does at first appear to deviate from the rest of its pack – until one notices that its characters are found addressing, or referring to, their gods asRead MoreKing Lear Character Development Essay1662 Words   |  7 PagesKing Lear is understandably one of William Shakespeare’s greatest tragedies, it encompasses the journey through suffering and explores, in detail, the idea of justice. Each character in the play experience s one or the other throughout the progression of the plot, it is evident that through compositional features such as these, the play write is trying to convey this meaning. Through methods such as intense imagery, motifs, repetition of words and rhyming the play write has given intensity to certainRead MoreEssay The Foolishness of Fools in Shakespeares King Lear1706 Words   |  7 PagesThe Foolishness of Fools in Shakespeares King Lear Shakespeares tragedy King Lear is comprised of many distinct themes. His contrasts of light and dark, good and evil, and his brilliant illustration of parallels between the foolishness of the plays characters and society allowed him to craft a masterpiece. 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From Lady Macbeth hallucination of a bloody spot leading to her suicide, to Hamlet’s faked illness and Ophelia’s very real illness, afflictions of the mind are featured prominently in the Bard of Avalon’s many works. Still, in the Elizabethan era, understanding of mental illness was rudimentary at best, as were the methods of treating it. During the Middle Ages and ElizabethanRead MoreSight and Blindness in King Lear1615 Words   |  7 Pageswith the characters of Lear and Gloucester illustrate the theme of self-knowledge and consciousness that exist in the play. These classic tropes are inverted in King Lear, producing a situation in which those with healthy eyes are ignorant of what is going on around them, and those without vision appear to see the clearest. While Lears blindness is one which is metaphorical, the blindness of Gloucester, who carries the parallel plot of the play, is literal. Nevertheless, both characters sufferRead MoreKing Lear: Shakespeare’s almost Tragic Figure A tragic figure is often defined as an individual1400 Words   |  6 PagesKing Lear: Shakespeare’s almost Tragic Figure A tragic figure is often defined as an individual that is of noble birth, such as a king or other member of nobility. The individuals around them always respect them, however, they are often responsible for their own downfall, which will eventually lead to their death. Although the play King Lear can be considered one of William Shakespeare’s greatest tragedies, the character King Lear himself, lacks the ability to bring forth feelings of pity within

Study of Uber - Marketing Consumer Behavior

Question: Discuss about theMarketing Consumer Behaviorfor Uber. Answer: Introduction Uber can be considered a revolution in the transport industry (DMN 2016). Earlier booking taxi could not be imagined sitting at home and that to in an effective price. The customer can track the ride and will be get an idea about the price beforehand. The report will mainly look into the marketing strategy by Uber and the segmentation, targeting and positioning stagey by Uber. The evaluation of the strategies will help the reader get an idea about the actions that has helped Uber get a strong position in the market Segmentation, Targeting and Positioning For Uber, the employees and the customers both need segmentation. The private car owners can tie up with the Uber to gain business and providing the private cars (Dupre 2016). On the other hand, the customers need to be segmented as well depending on the taste and the preference of the customers. Thus, it is beneficial for the business of Uber to get better business form two types of groups. Uber took the help of lifestyle and psychological segmentation. The customer will be able to get an idea about the fare beforehand so they will be able to decode to take the trip or not. Moreover, the contact details of the driver is an added advantage for the customers as they will feel secured as they track the driver. The target customers for Uber will be the people who are working and are in urgent need of transport (Fitzsimmons 2016). They target the customers by giving various discounts, coupons, offers and cash back in the account. With more number of rides, they ca receive the offers. The working class is main targets. Uber is considered to be more efficient than the normal taxi service and can be booked easily with the help of the app in their smartphones. To position the product by Uber, some factors of the 4Ps are taken into consideration. As the urban people are in more need of the instant transport, hence, the placing of the products is done in the urban areas (Friedman 2016). In addition to this, the pricing of the cabs are relatively lesser than the normal cabs available in the street. However, during the peak times, there is surge pricing that make the cars available on road. The main aim of surge pricing is to help people get the cabs even during hours but by paying some extra amount of money. Marketing Strategy Word of Mouth Uber believes in word of mouth strategy (Iyer 2016). It gives out offer, coupons and discounts mainly to attract the people. In addition to this, they have sponsored a number of events (Knight 2016). They feel that rather than innovating new products that will be technologically sound, it is better to work within the people. Once the people will come to know more about Uber, they will try to experience the services themselves. In this way, Uber may not have to innovate new products but the old products will be regenerated within the public (Patriot League 2016). Referral Uber gives an offer that every individual will get addition discounts, if they refer their friends, relatives and family members to use Uber (Somerville and Levine 2016). They get a code using which they will be able to get free rides. On the other hand, the person who is using the service for the first time, will also get an offer in their first rise if they use the code given by an old customer. Uber may not have any ways to generate new products as it is mainly based on driving services but the system of referring has earned much applause. The customers are mainly attracted by the offers and discounts they get. Success The main success that has been achieved by Uber is it helps the people in gaining business as well as serve the customers. The normal people, who have might not have thought of business till now can give their cars on rent for plying by Uber. On the other hand, the commuters will not have to go out to book the cabs. Effective pricing strategy has also help the company get success in the business Recommendations The company has taken into consideration various ways that will help them to gain success in the market. However, it is being recommended that Uber should put a check on the surge pricing and the availability of cabs. Surge pricing is at times quite high the normal people might not be able to able to get a ride. As the cabs are mainly for the common people, hence, the availability of the cab should be more without the surge pricing. At times, the surge pricing is as high as thrice the normal price. In such situation, it is not possible for people with tight budget to avail the services. It has also been recommended that Uber should start the service where the individuals could avail the ride without the driver. It will be easier for the people, who are coming to place a tourist and want to go around the city all by themselves. The services could be made available by taking the charge on hourly basis. The individual can pay the price with cash or other methods like paying thorough various virtual wallets. In addition to this, similar kinds of services should be implemented but with the driver. People who are new to the city but want to take a ride around, the rental services with driver will help them. Conclusion After going though the strategies of Uber, it can be said that it has been able to condition the minds of the customers well. The coupons and the discounts have been able to attract more customers. On the other hand, the strategy of the company to attract the customers through word of mouth and referrals has proved fruitful. The customers are attracted to the offer and the discount and the coming forwards to avail the services themselves References DMN, 2016.How Uber Won The Rideshare Wars and What Comes Next. [online] DMN. Available at: https://www.dmnews.com/marketing-strategy/how-uber-won-the-rideshare-wars-and-what-comes-next/article/518825/ [Accessed 9 Oct. 2016]. Dupre, E. 2016.The Era of 'Man and Machine' Marketing. [online] DMN. Available at: https://www.dmnews.com/agency/the-era-of-man-and-machine-marketing/article/526429/ [Accessed 9 Oct. 2016]. Fitzsimmons, C. 2016.'Super is being Uber-ised': tech-focused super product called Spaceship to target millennials. [online] The Sydney Morning Herald. Available at: https://www.smh.com.au/money/investing/techfocused-super-fund-called-spaceship-to-target-millennials-20160913-grfay9.html [Accessed 9 Oct. 2016]. Friedman, R. 2016.Meet the Disrupt SF 2016 speakers andjudges. [online] TechCrunch. 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