Marketing of Harley Davidson

Strategic Marketing, MKT 501 Module #1 - Case Assignment Harley Davidson Strategies and simulated military operation In 1903, the same year total heat swing out incorporated the hybridizing push back Company and the Wright brothers flew, William Harley and his friends Arthur and Walter Davidson launched the Harley-Davidson ride Company in Milwaukee, WI. The quintessential bad boy machine, their pedal has let an icon of American culture. More than a machine, Harley-Davidson has effect a brand and a lifestyle. A Harley-Davidson is not honorable a motorcycle - Its a revered American icon, a slap in the face to mainstream sensibilities, a club, a nourishment group, a fantasy, a brotherhood, a religion, an obsession, something to believe in, an escape, and probably the smite consumer product marketing device in history. The Harley-Davidson logo is as much a part of the worlds image of America as Apple Pie, Baseball, blue jeans, McDonalds or Coke. The image is so knock-down(a) that companies with little or nothing to do with motorcycles (such as Rockwell International, Chevrolet, MTV, and Ford Motor Company) use Harley-Davidsons to add zip to their marketing. You can poop ones palms a Harley-Davidson version of Monopoly for your kids, martini glasses, undergarments, memorabilia and even a black lash Harley jacket for your dog! Harley-Davidson is the only major US moldable machine and deceiveer of heavyweight motorcycles nation-wide. They offer 24 models of touring and habit cycles and shed held the largest share of the U.S. heavyweight motorcycle market since 1986. However, the Harley-Davidson of right away does not limit itself to just sales of their bikes. They also sell a licensed line of clothing and accessories with the company logo. belatedly attracting worry are the Harley-Davidson Cafes, which are located in mingled cities including unused York City and Las Vegas. These successful restaurants provide Harley enthusi asts with great food, souvenir... ! If you deprivation to labour a full essay, order it on our website: BestEssayCheap.com

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